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Banijay Boss Bassetti Steers Media Giant Through Pandemic, Acquisitions
6 Oct
Summary
- Banijay CEO Marco Bassetti oversaw $2.2B acquisition of Endemol Shine in 2020
- Bassetti's background as indie producer shaped Banijay's diversification strategy
- Banijay delivered strong financial results in 2025 despite industry challenges
In the past year, Banijay Entertainment, led by CEO Marco Bassetti, has navigated the media company through a series of major transformations. Most notably, Bassetti oversaw Banijay's $2.2 billion acquisition of production powerhouse Endemol Shine in 2020, just as the COVID-19 pandemic was taking hold.
Bassetti's background as an independent producer has shaped Banijay's diversification strategy in recent years. The company has expanded beyond its core TV production business, moving into live entertainment, sports, and immersive experiences. This diversification has paid off, with Banijay reporting strong financial results in 2025 despite industry challenges.
Looking ahead, Bassetti plans to continue growing Banijay's output in movies, predicting a resurgence in popularity for films. The company is also focused on creating more value around its intellectual property, developing live events and experiences based on hit shows like "Peaky Blinders" and "MasterChef." Bassetti's vision for Banijay is to transform the company into a true media powerhouse, leveraging its vast catalog of content and IP to deliver engaging experiences for audiences around the world.
