Home / Business and Economy / Banijay and All3Media Merge: A New Global Content Giant
Banijay and All3Media Merge: A New Global Content Giant
31 Jul
Summary
- Banijay and All3Media finalize $8 billion merger, forming Banijay Entertainment.
- Ben Samek will head the combined company's U.S. operations.
- The new entity, Banijay Entertainment, is jointly owned by Banijay Group and RedBird IMI.
The production industry has seen a significant consolidation with the completion of the $8 billion merger between Banijay and All3Media. This union establishes Banijay Entertainment, which is being hailed as the "world's largest independent production company." The London-based entity is a joint venture, with Banijay Group and RedBird IMI each holding a 50% stake.
Ben Samek, who has been CEO of Banijay Americas since February 2023, is slated to oversee the combined company's U.S. division. His tenure at Banijay Americas has seen the expansion of franchises like "Somebody Feed Phil" and a focus on immersive experiences. Prior to this, he held various roles within Endemol USA and Endemol Shine North America, contributing to significant transitions within the company.
Banijay Americas boasts a portfolio of prominent production labels and franchises including "Big Brother," "MasterChef," and "Below Deck." All3Media Americas, while less active recently, has a notable success with Studio Lambert's "The Traitors" on Peacock. The combined company's leadership includes Jeff Zucker as chairman, Marco Bassetti as CEO, and Jane Turton as deputy CEO.
