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Baidu Stock Plummets on Downgrade
19 Aug
Summary
- Morgan Stanley cut Baidu's price target significantly.
- Second-quarter revenue and earnings fell sharply.
- High AI costs strain free cash flow despite growth.

Baidu Inc. experienced a significant stock selloff after a recent downgrade by Morgan Stanley. Analyst Gary Yu moved Baidu from Equal-Weight to Underweight, reducing the price target from $130 to $80. This action followed the company's disappointing second-quarter financial report.
Revenue for the quarter decreased by 4% to 31.33 billion yuan, with adjusted earnings per ADS falling 47% to $1.06. A primary concern is the continued weakness in online advertising, which saw a 19% revenue drop.
Despite strong growth in AI revenue (up 25%) and GPU cloud revenue (up 283%), the associated costs are high. Baidu's capital spending nearly doubled sequentially to 11.39 billion yuan, leading free cash flow to plummet to negative 7.95 billion yuan.
The company must now demonstrate that its burgeoning AI businesses can effectively counterbalance declining advertising revenue and escalating expenses.