How has the Australian definition of shopping value changed recently?

Australians now prioritize factors beyond price, such as free delivery, transparent promotions, and easy returns, as core expectations.

When do Australians typically start their major shopping seasons now?

The traditional shopping season now begins as early as September for many Australian households, much earlier than before.

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Australians Redefine Shopping: Value Beyond Price

Q: What role does AI play in Australian consumer shopping journeys?

AI powers early research, deal searches, personalized recommendations, and automated assistance, significantly shaping product discovery.

10 Dec

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Summary

Shoppers now prioritize free delivery and flexible returns over lower prices.
AI drives early research and personalized recommendations for consumers.
Shopping season now begins in September, shifting operational plans.
Checkout complexity causes over half of Australian purchase abandonments.
Australians remain wary of AI, preferring human interaction for decisions.

Australians Redefine Shopping: Value Beyond Price

Australian shoppers are evolving their definition of value, with factors like free delivery, transparent promotions, and reliable fulfillment now core expectations rather than differentiators. Price alone is insufficient to secure loyalty, as consumers increasingly favor effortless checkout experiences.

Artificial intelligence is significantly influencing the discovery phase, with AI-powered searches, personalized recommendations, and automated assistance becoming commonplace. Since January, there has been a notable rise in AI-driven traffic and orders, indicating a shift in how consumers navigate choices and find products.