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Australians Redefine Shopping: Value Beyond Price
10 Dec
Summary
- Shoppers now prioritize free delivery and flexible returns over lower prices.
- AI drives early research and personalized recommendations for consumers.
- Shopping season now begins in September, shifting operational plans.
- Checkout complexity causes over half of Australian purchase abandonments.
- Australians remain wary of AI, preferring human interaction for decisions.
Australian shoppers are evolving their definition of value, with factors like free delivery, transparent promotions, and reliable fulfillment now core expectations rather than differentiators. Price alone is insufficient to secure loyalty, as consumers increasingly favor effortless checkout experiences.
Artificial intelligence is significantly influencing the discovery phase, with AI-powered searches, personalized recommendations, and automated assistance becoming commonplace. Since January, there has been a notable rise in AI-driven traffic and orders, indicating a shift in how consumers navigate choices and find products.
The traditional shopping season has also transformed, with many Australians beginning their purchases as early as September. This temporal shift necessitates adjustments in retailers' inventory planning, promotions, and content cycles to meet consumer intent earlier and maintain engagement throughout a longer promotional period.
