How much did streaming services invest in Australian content?

Streaming services invested nearly AUD$1.1 billion in Australian and Australian-related programming during the 2024-25 financial year.

Are mandatory content quotas necessary for Australian streaming?

Industry groups argue the quotas are unnecessary as streamers are already investing heavily in local content, surpassing broadcasters.

What is the Streaming for Australia Coalition's stance on new legislation?

The coalition believes the new legislation is unnecessary, citing ACMA data that shows significant and increasing investment by SVOD services in local productions.

Home / Business and Economy / Streamers Outspend Broadcasters on Aussie Content

Streamers Outspend Broadcasters on Aussie Content

3 Dec

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Summary

Streaming services invested nearly AUD$1.1 billion in Australian content in FY25.
This spending is higher than traditional broadcasters, despite lower viewing share.
New legislation mandating content quotas is deemed unnecessary by industry groups.

Streamers Outspend Broadcasters on Aussie Content

Streaming platforms operating in Australia collectively invested nearly AUD$1.1 billion in Australian and related programming during the 2024-25 financial year, according to recent data. This substantial investment marks the highest level of content spending since voluntary reporting began in 2020. The figures were released shortly after legislation was passed to introduce mandatory Australian content obligations for subscription video-on-demand services.

Industry advocates argue that this data renders the new legislation unnecessary, stating that SVOD services are already investing more in the Australian screen industry than traditional broadcasters. The total investment includes AUD$414 million specifically for Australian content and an additional AUD$687.8 million on Australian-related programs, with a notable 40% increase in new commissions and co-commissions.

Despite holding only 23% of total television viewing time, streaming platforms now invest more in Australian scripted drama than all other broadcasters combined. Over six years, streamers have cumulatively invested nearly AUD$4 billion, supporting local employment and talent. While the number of commissioned programs decreased, the increased spending reflects a strategic focus on larger, more ambitious productions.

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