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Attaboy Workers Seek Voice in Landmark Union Drive
7 Apr
Summary
- Attaboy workers have launched a unionization effort.
- They seek improved transparency, benefits, and protections.
- This effort is notable in the historically anti-union hospitality sector.

Staff at Attaboy, a globally recognized cocktail bar located on New York's Lower East Side, have publicly announced their unionization effort. The employees, organized as Attaboy Local 134, have submitted signed cards and paperwork to the National Labor Relations Board. They are seeking voluntary recognition from the bar's owners to commence contract negotiations.
The group aims to achieve greater involvement in decision-making processes that impact their work environment. Their demands include enhanced transparency, better benefits, and stronger workplace protections. This initiative is particularly noteworthy given the hospitality industry's historical resistance to unionization.
Attaboy, established in 2013, has garnered international acclaim, including being named North America's best bar in 2022. Previous unionization attempts in New York's cocktail scene have faced difficulties, with one drive at Death & Co being unsuccessful in 2024, and another bar, Achilles' Heel, closing after its workers unionized earlier this year. Attaboy also has a location in Nashville, Tennessee.