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Atomos Surges Ahead with New Products and Soaring Sales
11 Nov
Summary
- Atomos sees continued sales and earnings momentum in Q2 2025
- Flagship product Shinobi II driving progressive sales increase
- Atomos leverages Apple's ProRes codec to transform low-res video
In November 2025, Atomos Ltd, an innovative video technology company, is reporting continued momentum in sales and earnings. According to Atomos' managing director and CEO Peter Barber, the strong performance seen in the first quarter has carried over into the second quarter.
Notably, this growth is not solely driven by new product launches, but also by a progressive increase in sales across many of Atomos' flagship offerings, such as the Shinobi II device, which has been on the market for over a year. The company's ability to decompress data from memory-restricted cameras and transform low-resolution digital footage into high-quality video files has been a key factor in its success.
Atomos' products, including the popular "Ninja" device, are designed to record directly into editing formats like Apple's ProRes and Avid's DNxHD. This integration has empowered content creators, making video production more accessible and creative. The company has expanded its range to cater to both professional and amateur users, from influencers to hobbyists.
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Atomos' connection to tech giant Apple has also played a role in its growth. The company's previous management team successfully pitched the Ninja product to Apple co-founder Steve Jobs, who provided the software for the ProRes codec integration. This partnership has enabled Atomos to maintain a competitive edge in the rapidly evolving video production landscape.
