Home / Business and Economy / Rizta Scooter Dominates Sales, Fuels Ather's Growth
Rizta Scooter Dominates Sales, Fuels Ather's Growth
11 May
Summary
- Ather Rizta electric scooter surpasses 3 lakh unit sales in two years.
- The Rizta scooter accounted for 76% of Ather's FY26 sales volume.
- Nearly 70% of Rizta buyers are families with children.
Ather Energy announced that its Rizta electric scooter has achieved a significant sales milestone, surpassing 300,000 units since its launch approximately two years ago. This model has rapidly become the company's largest volume driver.
During Fiscal Year 2026, the Rizta was instrumental in Ather's sales, constituting 76% of the company's overall portfolio. Its success has been particularly notable in expanding Ather's presence into "middle India" and regions outside of southern India, including Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha.
The Rizta's appeal is underscored by its strong resonance with families, with nearly 70% of its customers being families with children. This indicates its effectiveness in attracting a broader demographic to the electric vehicle market for everyday family use.
Ather Energy's market share in key regions outside the south saw a substantial increase from 4.1% in Q1 FY25 to 17.3% in Q4 FY26. Similar growth was observed in northern states like Punjab, Rajasthan, and Uttar Pradesh, which experienced more than a three-fold rise in market share during the same period.
