What is Ather Energy's strategy for increasing non-vehicle revenue?

Ather Energy, the Bengaluru-based electric two-wheeler maker, is focusing on growing its software subscriptions and accessory sales to drive non-vehicle revenue, which is expected to rise beyond 12% in the next year.

How has Ather Energy overcome the rare earth crisis?

Ather Energy has overcome the rare earth crisis, which had impacted its revenue by around ₹19.2 crore and EBITDA by approximately ₹25 crore. The company has stated that the crisis is now behind them as they move into the third quarter of the year.

What is Ather Energy's shift to Lithium Iron Phosphate (LFP) batteries doing for the company?

Ather Energy's shift to LFP batteries, which are cheaper than Nickel Manganese Cobalt (NMC) batteries, has been a major driver of improved margins. The company expects this trend to continue as LFP batteries increase their share in Ather's portfolio, helping the company move closer to EBITDA break-even.

Home / Business and Economy / Ather Energy Targets 12% Non-Vehicle Revenue as EV Demand Surges

Ather Energy Targets 12% Non-Vehicle Revenue as EV Demand Surges

11 Nov

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Summary

Ather Energy's non-vehicle revenue, including software and accessories, expected to rise beyond 12% in next year
Company overcame rare earth crisis, with revenue and EBITDA impacted by ₹19.2 crore and ₹25 crore respectively
Shift to Lithium Iron Phosphate (LFP) batteries boosts margins, helping Ather move toward EBITDA break-even

Ather Energy Targets 12% Non-Vehicle Revenue as EV Demand Surges

In the past year, Ather Energy, the Bengaluru-based electric two-wheeler manufacturer, has seen a significant boost in its non-vehicle revenue, which is expected to rise beyond 12% over the next 12 months. This growth is being driven by strong demand for the company's software subscriptions and accessories, which have become a key part of Ather's business model.

According to Tarun Mehta, Ather's Co-founder and CEO, the company experienced a "fantastic quarter" with revenue rising 60-65% over the previous quarter, while losses narrowed. This performance was achieved despite a one-time impact from the rare earth crisis, which affected Ather's revenue by around ₹19.2 crore and EBITDA by approximately ₹25 crore. Mehta, however, stated that the crisis is now behind the company as it moves into the third quarter of the year.