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Aston Martin Warns 2025 Earnings to Miss Forecasts
20 Feb
Summary
- Aston Martin predicts 2025 earnings will fall short of forecasts.
- Sales dropped nearly 10% last year due to US tariffs.
- Company sells F1 naming rights for £50m to boost finances.

Aston Martin has once again alerted investors that its 2025 earnings are projected to fall below City forecasts, marking its fifth profit warning since September 2024. The luxury automaker's financial stability is being challenged as it sold the permanent naming rights to its Formula One team for £50 million. This move is intended to shore up its balance sheet, with the funds coming from owner Lawrence Stroll, who controls both Aston Martin and the F1 team.
Last year, Aston Martin delivered 5,448 cars, a nearly 10% decrease compared to 2024. This decline was significantly influenced by US trade tariffs, which increased costs for its vehicles in a key market, and a failure to meet lucrative special edition delivery targets. The company's cash reserves stand at approximately £250 million, a decrease from £360 million at the beginning of 2025, while its debt has risen by 70% since January 2024.
Despite these financial headwinds, Aston Martin anticipates delivering around 500 of its £850,000 Valhalla models in 2026, with more than half of the limited 999 units already sold. The company has faced persistent production challenges and heavy losses for five years, exacerbated by trade disputes. A UK-US tariff agreement in May 2025 provided some relief, capping duties on British-made cars.




