Aston Martin Cuts Over 100 Jobs at Welsh Factory Amid Challenging Market Conditions

As of November 13th, 2025, Aston Martin, the renowned British luxury carmaker, is facing significant challenges in its operations. The company has confirmed that it is "taking steps" to strengthen its financial position in response to the "global macro-economic environment," which includes the ongoing impact of US trade tariffs and weak demand in China.

As part of these measures, Aston Martin is expected to cut more than 100 jobs at its factory in St Athan, Wales, where the company's DBX SUV is manufactured. The plant currently employs around 700 people, and the Unite union, which represents many of the workers, has described the situation as "devastating."

Aston Martin's chief executive, Adrian Hallmark, warned last week of the need for "cost efficiencies" as the company revealed a £112 million loss for the third quarter of 2025, up from £12 million a year earlier. The company has already cut £300 million from its capital investment plans and begun a review of future spending to reduce costs by at least 5%.

The challenges facing Aston Martin include the ongoing impact of US trade tariffs, which limit the number of UK-made cars that can be shipped across the Atlantic at a lower tariff rate, as well as a new import tax on luxury cars in China, which has led to "extremely subdued" demand in that market. Sales of the DBX, which costs around £200,000, are down by 12% so far this year.

Despite these difficulties, Aston Martin's billionaire owner, Lawrence Stroll, has insisted that his confidence in the carmaker "remains unwavering." The company is counting on the debut of several new vehicles, including the Valhalla hybrid supercar, to help turn things around in the coming months.