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Asics eyes Onitsuka Tiger spinoff amid retro shoe boom
10 Jun
Summary
- Asics Corp. is evaluating a potential spinoff of its Onitsuka Tiger brand.
- The 77-year-old Japanese shoe brand has seen a popularity surge.
- This resurgence is linked to a tourism boom and demand for retro sneakers.
Asics Corporation is actively weighing the possibility of spinning off its highly popular Onitsuka Tiger brand. This venerable Japanese shoe label, with a history spanning 77 years, has recently seen a remarkable resurgence in its public appeal.
The enhanced popularity of Onitsuka Tiger is closely linked to a significant boom in tourism and an escalating global demand for retro-style footwear. The company has indicated that any definitive decisions regarding the spinoff will be formally disclosed following a board meeting.
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