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Asia's Leaders Redefine Success Beyond Profit
21 Apr
Summary
- Businesses are shifting focus from profit to purpose-driven strategies.
- Awards recognized companies for ESG efforts and employee engagement.
- CEOs were honored for integrating innovation, sustainability, and impact.

A new era of business in Asia is prioritizing purpose-driven strategies over sole reliance on profit. This shift was highlighted at the CEO Summit & Award Ceremony in Singapore on April 6, 2026, attended by over 450 senior executives.
The event recognized companies excelling in sustainability and employer practices. Singtel, SBS Transit, UOL Group, FairPrice Group, and City Developments Limited received Top Sustainability Awards for their transparent Environmental, Social, and Governance (ESG) reporting. Twenty-one companies were named Asia's Top Employers based on extensive employee surveys.
Furthermore, top CEOs were celebrated for their leadership in expanding businesses, financial performance, innovation, and integrity. Awardees like Jeffrey Sim of SBS Transit, Harpreet Bindra of HSBC Life Singapore, and Terry Tan of Country Foods were acknowledged for driving sustainability and innovation within their industries.
Keynotes from Deloitte and Google emphasized technology's role in sustainable growth and insights into future business leadership. The summit underscored a future for Asian business characterized by purpose, people-centricity, and trust.