Home / Business and Economy / APR's U.S. Surge: Costco Launch Fuels 100% Stock Gain
APR's U.S. Surge: Costco Launch Fuels 100% Stock Gain
31 Aug
Summary
- APR's stock has surged nearly 100% this year, driven by U.S. expansion.
- Medicube brand to launch across U.S. Costco stores in September.
- South Korean cosmetics exports to the U.S. reached $1.45 billion in H1 2026.
South Korean beauty firm APR has experienced a remarkable surge, with its shares nearly doubling in value this year. This growth is largely attributed to its strategic expansion within the United States market.
APR's flagship brand, Medicube, is slated for a nationwide debut in Costco stores this September. This move follows successful introductions of its products into other major U.S. retailers, including Ulta Beauty, Target, and Walmart in previous months. Medicube's Zero Pore Pad 2.0 is highlighted as a key product for the Costco launch.
This expansion is occurring amidst a broader K-beauty trend, with South Korea's cosmetics exports to the U.S. reaching $1.45 billion in the first half of 2026. APR's second-quarter revenue saw a significant jump of 134.2%, with North America accounting for 49% of its total revenue. The company has consequently raised its full-year revenue forecast to 3 trillion won.
