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Apprentice Stars: Beyond the Boardroom Riches
6 Feb
Summary
- Some successful entrepreneurs didn't win their season.
- Susie Ma's Tropic Skincare has a £68.01m turnover.
- Ricky Martin's recruitment firm has £1.25m in total assets.
The reality show The Apprentice remains a significant platform for aspiring entrepreneurs, with many former contestants achieving remarkable business success. Some of the show's most prosperous alumni have built substantial empires, demonstrating that winning the competition is not the only path to significant achievement.
Susie Ma, a finalist in 2011, secured investment from Lord Sugar for her direct-selling skincare company, Tropic Skincare. As of December 31, 2024, her company reported a turnover of £68.01m and net assets of £3.51m.
Alex Mills, who did not win his 2013 series, has built his insurance broker business, Dynamo Cover Limited, over 12 years to achieve net assets of £349.79k as of June 30, 2024.
Ricky Martin, the series eight winner in 2012, leads Hyper Recruitment Solutions Ltd, specializing in science and tech recruitment. His company's accounts to June 30, 2024, show total assets of £1.25m, making him the show's most successful winner.
Tom Pellereau, the 2011 winner, runs Stylideas, a beauty product innovation company with total assets of £1.04m as of June 30, 2024. Dr. Leah Totton, winner of series nine in 2013, established a chain of skincare clinics; her company reported total assets of £342.13k as of June 30, 2024. Notably, Lord Sugar is no longer listed as a director of her company as of February 4, 2026.
