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Apple Preps 5 New iPhones, First Foldable
3 Jul
Summary
- Apple plans at least five new iPhone models for late 2026/early 2027.
- Production targets for the first foldable iPhone increased significantly.
- Analysts see potential for over 250 million iPhone shipments in FY2027.
Apple is reportedly planning an ambitious launch of at least five new iPhone models, slated for release between the second half of 2026 and the first half of 2027. This aggressive product strategy is accompanied by increased production targets for the company's debut foldable device, with Nikkei Asia reporting suppliers have been asked to prepare for around 10 million units.
The potential new foldable model, rumored to be called the 'iPhone Ultra,' signals Apple's growing confidence in expanding its market share. Analysts from Morgan Stanley have indicated that these new product initiatives, including foldable iPhones and AI-driven features, could propel Apple towards exceeding 250 million iPhone shipments in fiscal year 2027.
In recent months, Apple has navigated supply chain challenges, including memory-cost inflation. The company previously raised prices on several products like Macs and iPads due to rising component costs, a move acknowledged by CEO Tim Cook as unavoidable amidst a significant supply squeeze. This situation highlights the ongoing impact of global chip demand on manufacturing costs.
