Apple's Foldable iPhone: Big Bet on New CEO

Apple is poised to launch its first foldable iPhone this Wednesday, with an expected price of over $2,000. This significant product debut is the first under new CEO John Ternus, underscoring the pressure on him to revitalize device sales.

The foldable market is a small segment, accounting for just 2% of global smartphone sales. However, Apple's strategy typically involves waiting for competitors to make mistakes before entering a market, suggesting a focus on perfecting the product. This move signals a potential shift in Apple's product strategy beyond its usual annual iPhone updates.

Beyond the foldable, Apple faces challenges with its supply chain, particularly memory chips, which could necessitate price increases across the iPhone family. Investors will closely watch how Ternus navigates these pricing decisions and manages the high cost of the new foldable device.