What led to Apple's recent sales increase in China?

Apple's revenue in China increased by 38 percent last quarter, driven by strong demand for iPhones, particularly the iPhone 17 model.

How did the Chinese government subsidy impact iPhone sales?

A Chinese government subsidy program in 2025 offered up to a 15 percent discount on smartphones priced below 6,000 RMB, with Apple strategically pricing the iPhone 17 to qualify.

What is the significance of the iPhone 17 in Apple's China comeback?

The baseline iPhone 17 model was a key driver of Apple's success, offering strong features at a competitive price, aided by government subsidies.

Home / Business and Economy / Apple's China Comeback: iPhone Sales Surge 38%

Apple's China Comeback: iPhone Sales Surge 38%

5 Feb

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Summary

Apple's China revenue jumped 38 percent in the last quarter.
The rebound was driven by strong demand for the iPhone 17.
A Chinese government subsidy program helped lower iPhone prices.

Apple's China Comeback: iPhone Sales Surge 38%

Apple's business in China is experiencing a notable resurgence, with revenue climbing 38 percent year-over-year in the most recent quarter. This positive trend is primarily attributed to a significant surge in iPhone sales.

The company's comeback follows a challenging period of 18 consecutive months of declining sales between 2024 and early 2025. CEO Tim Cook expressed satisfaction with the quarter's performance, noting record iPhone upgrades and double-digit growth in users switching to iOS.

Experts suggest Apple's success stemmed from releasing a powerful and competitively priced iPhone 17, rather than focusing on more advanced technologies. The baseline iPhone 17 model proved especially popular, offering features traditionally found in higher-end devices.