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Apple's App Store Fees Unchanged Despite EU Regulations
13 Nov
Summary
- Apple's reduced developer fees not passed on to users
- 86% of fee savings went to non-EU developers
- DMA regulation created new barriers for innovators
According to a report by Apple, the company's move to lower developer fees in response to the EU's Digital Markets Act has not resulted in reduced prices for users. The study, commissioned by Apple and conducted by Analysis Group, found that app developers have either maintained the same prices or increased them for 9 out of 10 products.
The report revealed that over 86% of the 20.1-million-euro reduction in commission fees went to non-EU developers. While the study did find that developers reduced prices for around 9% of the products, these cuts were consistent with normal pricing patterns and not directly related to the fee reduction.
Apple has renewed its criticism of the EU's efforts to rein in its market power, stating that the Digital Markets Act is "not benefiting consumers in the form of lower prices" and is instead "creating new barriers for innovators and startups while exposing consumers to new risks."
The European Commission, the EU's antitrust enforcer, has not yet responded to Apple's claims. The Digital Markets Act aims to level the playing field for smaller rivals and give users more choice in markets dominated by large tech companies.
