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Citi Boosts Apple Target: AI and Demand Drive Stock
16 Jul
Summary
- Citi analyst raised Apple's 12-month price target to $365.
- Stock shows 16% upside potential from current trading levels.
- iPhone demand, services growth, and AI initiatives fuel rally.

Wall Street's optimistic outlook on Apple (AAPL) has been reinforced, with Citi analyst Asiya Merchant raising her 12-month price target to $365 from $315. This adjustment, made ahead of Apple's July 30 earnings report, signals strong conviction in the company's AI strategy and consumer demand.
The new target suggests an approximate 16% increase from current trading levels. Apple's stock has already achieved significant gains this year, climbing around 16% year-to-date. This rally is underpinned by robust iPhone demand, accelerating services revenue, and renewed enthusiasm for its artificial intelligence advancements.
Merchant anticipates Apple will maintain its premium pricing power, allowing it to absorb rising component costs without impacting demand. Despite its impressive performance, Apple stock trades at a premium valuation, with investors seemingly pricing in substantial future earnings growth driven by AI momentum.