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Apple and NBCUniversal Unveil Exclusive Streaming Bundle
16 Oct
Summary
- Apple and NBCUniversal launch new streaming bundle
- Bundle offers over 30% discount on Apple TV and Peacock Premium
- Apple One subscribers get 35% discount on Peacock Premium Plus
On October 16, 2025, Apple and NBCUniversal announced the launch of their new "Apple TV and Peacock Bundle" set to debut on October 20, just ahead of the NBA season. The bundle will provide a discounted option for consumers, offering the Apple TV and Peacock Premium tier for $14.99 per month, or the Apple TV and Peacock Premium Plus bundle for $19.99 per month, representing a savings of over 30%.
Additionally, Apple is offering select Apple One subscribers a subscription to Peacock Premium Plus at a 35% discount, marking the first time Apple One has included a service outside of its own ecosystem. The bundle will also feature a curated selection of shows from each platform, allowing users to sample content from both services.
The partnership between the tech giant and the media conglomerate aims to drive subscription growth for their respective direct-to-consumer offerings. While both companies had previously been reluctant to cut bundle deals, this collaboration represents a strategic shift as they seek to expand their reach and provide more value to customers.
