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Key Apple Exec Moves: Perica Takes Services Helm, Smith to M&A
9 Oct
Summary
- Steve Smith appointed as the new head of mergers and acquisitions.
- Adrian Perica moves to the services division after 17 years.
- Perica will also oversee iCloud, Fitness+, and News businesses.
Apple has announced a significant internal leadership change, appointing Steve Smith to lead its mergers and acquisitions department. Smith, an established figure within the company, will now spearhead the M&A strategy.
Concurrently, Adrian Perica, who has dedicated over 17 years to Apple's M&A and corporate development, is moving to the services division. This transition marks a new chapter for Perica, who will expand his responsibilities.
In addition to his new role in services, Perica will also assume oversight for several prominent businesses. These include iCloud, Fitness+, and News, among other services, as detailed in a memo from services chief Eddy Cue. This strategic move underscores Apple's focus on its growing services portfolio.
