Amway India Launches Ayurvedic Line

Amway India has officially entered the Ayurveda market with the introduction of nine Nutrilite Ayurveda products. The company has set an ambitious goal of achieving Rs 100 crore in sales from this new category within the next two years. These innovative products are developed using traditional Ayurvedic botanicals, which are sourced from organically cultivated farms. The manufacturing process takes place at Amway India's facility located in Tamil Nadu. The initial product lineup features three distinct formulations: Kalamegha, Shigru (moringa), and Vrikshamla (garcinia). Kalamegha is intended to promote liver health, Shigru aims to assist in managing fat deposition and inflammation, and Vrikshamla is designed to support metabolism and satiety. Amway India's managing director, Rajneesh Chopra, expressed optimism about the segment's growth, citing increasing consumer interest in Ayurveda and preventive healthcare. Chopra noted that consumers are increasingly adopting Ayurveda for daily wellness, while also prioritizing transparency, consistency, and scientific validation in their choices. The company plans to expand its portfolio by adding more products as it strengthens its presence in the Ayurvedic wellness sector.