Home / Business and Economy / AMC Bets Big on Popcorn Pass to Boost Ticket Sales
AMC Bets Big on Popcorn Pass to Boost Ticket Sales
5 Dec, 2025
Summary
- AMC launches a $29.99 Popcorn Pass for discounted large popcorn daily.
- The pass is valid until the end of 2026, encouraging repeat visits.
- AMC hopes the pass will increase movie ticket purchases and loyalty program sign-ups.
AMC Entertainment has introduced a new "Popcorn Pass," allowing loyalty program members to purchase discounted large popcorn daily for $29.99. This pass is valid through the end of 2026, aiming to drive customer traffic and spending.
This latest offering contrasts with several of AMC's previous strategic missteps, including ventures into cryptocurrency, gold mining investments, and shareholder dilution through AMC Preferred Equity, all of which have seen significant stock value decline. The company has also experimented with a co-branded credit card.
However, AMC has also celebrated successes like reserved seating and the AMC Stubs A-List program. The Popcorn Pass is strategically designed to encourage movie ticket purchases, as access to concessions requires a ticket, potentially revitalizing customer engagement.
