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AMC Networks Turns Las Vegas Sphere into Spooky Ad Canvas
1 Oct
Summary
- AMC Networks partners with Sphere to offer advertisers immersive out-of-home experiences
- Bacardi and Kraft Heinz sponsor AMC's annual "Fear Fest" programming
- Advertisers leverage horror fandom to connect with Gen Z consumers
In the lead-up to this year's Halloween season, AMC Networks is offering advertisers a unique opportunity to reach audiences through an innovative partnership with the Sphere in Las Vegas. The Sphere, a massive out-of-home display, will serve as a canvas for Halloween-themed content and advertising campaigns.
AMC, the owner of cable networks like AMC and IFC, has been focusing on its "Fear Fest" programming in recent years, inviting brands to embrace the horror genre and connect with its dedicated fanbase. This year, Bacardi and Kraft Heinz have signed on as sponsors of the event, while Universal Pictures has negotiated an ad pact to promote its upcoming "Black Phone 2" release on AMC's horror-focused streaming service, Shudder.
Advertisers are recognizing the potential of tapping into the Halloween spirit and the growing popularity of horror content, particularly among the Gen Z demographic. Bacardi and Kraft Heinz are both creating custom content for the Sphere, with the Bacardi bat logo playing a prominent role in the spooky displays. The Sphere's immersive capabilities are expected to captivate audiences and provide a new platform for brands to engage with consumers.
As the Halloween season approaches, AMC Networks' innovative partnership with the Sphere promises to deliver a unique and thrilling advertising experience for both brands and viewers.
