Home / Business and Economy / Streaming Shake-up: AMC Networks Taps New Growth President
Streaming Shake-up: AMC Networks Taps New Growth President
9 Dec
Summary
- Annie Luo appointed president of streaming growth at AMC Networks.
- She previously scaled subscribers at Peacock and Hulu.
- Luo will lead strategy for AMC+'s suite of streaming services.
AMC Networks has established a new leadership position, appointing Annie Luo as president of streaming growth. In this capacity, Luo will spearhead the expansion of AMC's diverse streaming portfolio, which includes services such as AMC+, Acorn TV, Shudder, and HIDIVE. Her focus will be on subscriber acquisition, engagement, and overall commercial strategy.
Luo brings a wealth of experience from her previous roles, notably as executive vice president at Peacock and senior vice president at Hulu. During her tenure, she was instrumental in scaling subscriber bases and forging key distribution partnerships. Her background also includes strategic development and operational leadership, making her well-equipped for AMC's evolving streaming landscape.
Reporting to Chief Commercial Officer Kim Kelleher, Luo's appointment signifies AMC Networks' commitment to becoming a leading global streaming and technology-focused content company. Kelleher emphasized Luo's deep understanding of streaming ecosystems and her proven success in navigating complex market dynamics, anticipating her significant contribution to the company's future growth.
