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Home / Business and Economy / Amazon Stock: Is It a Buy in 2026?

Amazon Stock: Is It a Buy in 2026?

21 Dec, 2025

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Summary

  • AWS cloud growth accelerated to 20% last quarter.
  • North American retail sales grew 11% year-over-year.
  • Amazon stock has underperformed market indexes recently.
Amazon Stock: Is It a Buy in 2026?

Amazon's stock has trailed market indexes over the past five years, with the S&P 500 gaining 98% versus Amazon's 40%. However, its underlying operations remain robust, prompting questions about its current valuation for 2026.

Amazon Web Services (AWS) demonstrated accelerated growth, with revenues increasing by 20% year-over-year to $33 billion in the last quarter. This growth is partly fueled by significant spending from AI startups like Anthropic, indicating AWS's continued profitability and importance, independent of AI trends.

The e-commerce giant's North American retail sector also saw substantial gains, with sales up 11% year-over-year, exceeding $100 billion last quarter. High-margin business lines like advertising and third-party seller services contributed nearly $300 billion in annualized sales, suggesting potential for expanding profit margins.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
Yes, AWS demonstrated accelerated growth of 20% year-over-year in the last reported quarter.
Amazon's North American retail sales grew 11% year-over-year, exceeding $100 billion last quarter.
Over the last five years, Amazon's stock price has risen by 40%, while market indexes like the S&P 500 have increased by 98%.

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