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Amazon's Streaming Secret: Acquiring Video Tech
20 Jun
Summary
- Amazon evaluated Elemental Technologies for video expansion in 2015.
- Elemental's software compresses large video files for streaming.
- The acquisition aimed to bolster Amazon Prime Video's capabilities.
In 2015, Amazon.com Inc. initiated a quiet evaluation of Elemental Technologies, a Portland, Oregon-based startup. This potential acquisition was a key part of Amazon's strategy to significantly expand its streaming video service, now known as Amazon Prime Video.
Elemental Technologies developed specialized software crucial for compressing massive video files. This technology was seen as vital for improving the efficiency and quality of Amazon's growing streaming operations. The evaluation marked a strategic move by Amazon to bolster its competitive position in the burgeoning video streaming market.
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