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Amazon Disrupts Used Car Market, Partners with Ford
18 Nov
Summary
- Amazon launches car buying platform in late 2024
- Partners with Ford to sell certified pre-owned Ford vehicles
- Hertz was Amazon Autos' first fleet customer
As of November 18th, 2025, Amazon.com has made a significant move to disrupt the used car market by launching its own car buying platform, Amazon Autos, in late 2024. The e-commerce giant has now partnered with Ford Motor to sell certified pre-owned Ford vehicles on the Amazon Autos platform.
This partnership could pose a threat to existing players in the used car industry, such as CarGurus, Cars.com, CarMax, and Carvana. While these companies haven't shown much concern so far, the entry of Amazon, known for its ability to disrupt various industries, could shake up the market.
Amazon Autos' first fleet customer was Hertz, indicating the platform's potential to cater to both individual and commercial buyers. With Amazon's vast customer base and technological expertise, the company is poised to revolutionize the online car buying experience.
