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CRUT Boosts Ama Bus Awareness for Better City Mobility
27 Jul
Summary
- Ama Bus aims to be a clean, modern, safe, and reliable transport option.
- Outreach programs will target diverse groups including students and women.
- Campaigns will use traditional and digital media to engage commuters.
Bhubaneswar's Ama Bus service is set to enhance commuter engagement through an extensive public outreach and awareness plan. The Comprehensive Region Urban Transport (Crut) agency is initiating sustained campaigns to promote Ama Bus as a clean, modern, safe, and reliable public transportation option.
The initiative seeks to foster greater public appreciation for public transport's role in mitigating traffic congestion and contributing to a cleaner urban environment. Awareness programs will be tailored for diverse demographics, including women, students, and professionals, to ensure new users understand the service effectively.
Outreach activities are planned across educational institutions, government offices, corporate establishments, residential areas, shopping malls, and slum communities. This direct engagement aims to address concerns and highlight the advantages of choosing Ama Bus for daily travel.
The agency also plans to amplify its presence on both traditional and digital media. Regular updates, success stories, and passenger information will be disseminated, with a particular focus on social media engagement to collect feedback and respond promptly to commuter grievances.
