Home / Business and Economy / Alta's AI Fashion Tech: Clueless Dreams Realized
Alta's AI Fashion Tech: Clueless Dreams Realized
15 Feb
Summary
- Alta's AI allows users to virtually try on clothes.
- Over 100 million outfits generated since platform launch.
- Partnerships with major brands like Public School.
Inspired by the iconic "Clueless" film, Alta has successfully launched its AI-powered fashion technology. The platform enables users to curate digital wardrobes and virtually try on clothing using personalized avatars. Since its debut in 2023, Alta has facilitated the generation of over 100 million unique outfits.
Alta is now forging significant brand partnerships, including a notable collaboration with the New York City-based fashion house Public School. This integration allows shoppers to virtually style Public School's latest collection on their Alta avatars directly on the brand's website, marking a new frontier in digital fashion experiences.
This innovation extends Alta's reach beyond its standalone app, aiming to embed virtual try-on capabilities across various brand websites. The company's vision is to become the foundational identity layer for the future of AI-driven commerce and shopping, enhancing consumer interaction with brands.




