Home / Business and Economy / Luxury Mogul Arnault Joins Nike Board Amid NFT Exit
Luxury Mogul Arnault Joins Nike Board Amid NFT Exit
17 Sep
Summary
- Alexandre Arnault appointed to Nike's board of directors.
- Nike sold its NFT studio RTFKT in December 2025.
- Arnault previously pushed Web3 initiatives at Tiffany & Co.
Alexandre Arnault, a prominent figure in the luxury goods industry and son of Bernard Arnault, has joined Nike's board of directors. His appointment was confirmed by Nike, with executive chairman Mark Parker highlighting Arnault's expertise in evolving global brands. CEO Elliott Hill also noted Arnault's contributions to digital transformation and brand development.
Arnault's background includes leadership roles at RIMOWA and Tiffany & Co., where he spearheaded Web3 initiatives, including the creation of diamond pendants from CryptoPunks and the sale of NFTiff passes. This appointment occurs after Nike divested its NFT studio, RTFKT, in December 2025. The sale followed a period of withdrawal from Web3 activities, driven by a strategic shift back to physical products and wholesale partnerships.
The company's market value has significantly decreased over the past year, with shares trading near a 12-year low. Arnault's entry into Nike's boardroom marks a convergence of traditional luxury expertise and early adoption of digital collectibles, as Nike seeks to navigate its current challenges and strategic refocus.
