Home / Business and Economy / AI Chatbots Boost Black Friday Sales 100%
AI Chatbots Boost Black Friday Sales 100%
1 Dec
Summary
- Amazon AI chatbot Rufus saw 100% purchase surge on Black Friday.
- AI traffic to U.S. retail sites increased 805% year-over-year.
- AI shoppers were 38% more likely to buy than other traffic.
Amazon's AI chatbot, Rufus, experienced a remarkable surge in adoption during Black Friday, significantly contributing to sales. U.S. sessions involving Rufus that resulted in a purchase saw a 100% increase compared to the 30 days prior, far outpacing sessions without the AI assistant. This AI-driven success aligns with a broader consumer embrace of artificial intelligence for holiday shopping. Across U.S. retail sites, AI traffic escalated by 805% year-over-year on Black Friday, as shoppers leveraged AI tools for deal hunting and product research. Consumers using AI services demonstrated a higher propensity to buy, being 38% more likely to make a purchase than those from non-AI sources. Despite record Black Friday spending of $11.8 billion, the direct contribution of AI remains under scrutiny, with higher prices potentially inflating the total. Data also suggests a trend towards more conservative consumer spending, with slowed growth in mobile app downloads and website visits compared to the previous year, even as AI adoption continues its upward trajectory.
