Home / Business and Economy / Creator Ads Surge: Agentio Raises $40M
Creator Ads Surge: Agentio Raises $40M
19 Nov
Summary
- Sponsored video views and content grew significantly in early 2025.
- Agentio, an AI-powered creator platform, raised $40 million.
- Brands see massive ROI gains, outperforming traditional ad spend.
The creator economy is experiencing a significant boom, with sponsored video views on YouTube up 28% and content volume increasing by 54% in the first half of 2025. This trend has propelled Agentio, a startup leveraging AI to connect brands with YouTube creators, to secure $40 million in Series B funding. This latest investment, led by Forerunner, brings Agentio's total funding to $56 million and values the company at $340 million.
Agentio's AI-powered platform streamlines the process for brands to partner with creators, demonstrating impressive results. For instance, Bombas reported a 5.3x better return on ad spend compared to other platforms. The startup has facilitated tens of millions of dollars in payments to creators, with many doubling their brand partnership earnings within six months. Agentio is also expanding its reach beyond YouTube, beta testing integrations with Meta platforms and planning support for TikTok and Snap in 2026.
Founded in 2023 by industry veterans, Agentio has rapidly scaled its team and product offerings. Key AI features include an AI campaign manager, brand safety matching, and content review tools that expedite campaign rollout. The company is also broadening its market appeal, matching brands with creators previously overlooked and seeing increasing demand from the B2B sector.
