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EV Trucks: Screens Optional, Price Below $30K
1 Nov
Summary
- Two electric trucks aim for under $30,000 price point.
- Slate truck uses phone/tablet mount instead of a screen.
- Ford truck will feature Apple CarPlay and Android Auto.
Two electric pickup trucks are set to launch with prices under $30,000. The Ford Fathom starts at $28,350 plus destination, and the Blank Slate Truck is priced at $24,950 plus destination. Ford plans to equip the Fathom with a large touchscreen supporting Apple CarPlay and Android Auto. Slate, however, is opting for a simpler approach, providing a mount and charging for a customer's phone or tablet in lieu of an integrated infotainment system. This strategy reduces onboard electronics, potentially making the truck more affordable and its technology less prone to obsolescence. Buyers can also opt for accessory speakers and tablet brackets. Ford is streamlining its manufacturing for the Fathom with a new production system designed to reduce parts and assembly time. Consumer studies indicate a strong preference for smartphone connectivity like CarPlay and Android Auto. Slate's minimalist design might appeal to some buyers, while the Ford Fathom aims to be a more conventional EV truck.
