What is the new agreement between A+E Global Media and Nielsen?

A multi-year agreement has been finalized, granting A+E Global Media enhanced access to Nielsen's measurement and media intelligence tools across its linear and digital platforms.

What kind of data will Nielsen provide to A+E Global Media?

Nielsen will provide detailed linear and digital ratings, along with information to help develop advertising, programming, and licensing strategies.

Which new Nielsen services will A+E Global Media gain access to?

A+E Global Media will gain access to new services including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB), and the Data-Driven Linear API (DDL API).

Home / Business and Economy / A+E Brands Tap Nielsen for Deeper Audience Insights

A+E Brands Tap Nielsen for Deeper Audience Insights

16 Mar

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Summary

A new multi-year pact grants access to Nielsen's measurement tools.
The deal includes linear and digital ratings for strategy development.
Access to new services like NRLD, NAB, and DDL API is included.

A+E Brands Tap Nielsen for Deeper Audience Insights

A multi-year agreement has been finalized between A+E Global Media and Nielsen, enhancing A+E's access to crucial measurement and media intelligence tools. This renewed partnership will cover both linear and digital platforms, encompassing popular brands like A&E, Lifetime, and The History Channel.

The terms of the deal ensure A+E receives detailed linear and digital ratings. This information is vital for developing effective advertising, programming, and licensing strategies across its diverse portfolio of channels and digital offerings.