Home / Business and Economy / New Studio Boosts Advertiser Content Creation
New Studio Boosts Advertiser Content Creation
4 Mar
Summary
- A new studio named Storyground has been launched by A+E Global Media.
- Storyground will help advertisers create bespoke content for A+E outlets.
- The studio aims to accelerate creative content initiatives for partners.
A+E Global Media has introduced Storyground, a new studio dedicated to assisting advertisers in developing custom content for its diverse media properties. This strategic move underscores the company's commitment to evolving its offerings and deepening audience engagement.
Paul Buccieri, president and chairman of A+E Global Media, highlighted that Storyground builds upon the company's expertise as premium storytellers. The studio aims to deliver distinctive programming and create meaningful value for advertising partners.
This new capability was unveiled during the company's recent "upfront" pitch to advertisers, a key event in the advertising sales market. Storyground is poised to enhance the high-touch service A+E Global Media has long provided to clients, now at an accelerated scale.
Juliana Stock, president of marketing and digital at A+E Global Media, emphasized Storyground's role in supercharging premium services. Toby Byrne, president of media solutions, noted the studio's agility, differentiating it from larger competitors.
Beyond the studio launch, A+E Global Media is also forging strategic alliances with content creators. These collaborations will complement the company's key genres and brands, leveraging creators' social platforms alongside A+E's digital network.
