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Free AI Access for 27 Million Saudis Via Adobe
31 Aug
Summary
- Adobe is providing free AI tools access to millions of Saudi citizens.
- The partnership includes a new image model tuned to Saudi culture.
- This initiative is valued at over $4 billion and starts by end of 2026.
Adobe has significantly expanded its collaboration with Saudi Arabia's Ministry of Communications and Information Technology and the AI firm Humain. This initiative will grant over 27 million eligible Saudi citizens and residents access to Adobe's AI-powered tools for a period of 12 months.
The offer includes free access to Adobe Firefly Standard and Adobe Express Premium features. A key component is a new image generation model, jointly developed by Adobe and Humain, which is specifically designed to create "culturally aligned" images using Arabic prompts.
This advanced image model is backed by Saudi's sovereign wealth fund. The full rollout of this free access is anticipated by the close of 2026. The expanded partnership aims to boost user growth for Adobe's AI products and tools in a competitive design software market.
