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Aditya Birla Capital Eyes Gold Loan Market
21 Aug
Summary
- Aditya Birla Capital to launch 200-300 gold loan branches by March 2027.
- The company targets around 1,000 branches within three years.
- This move follows Tata Capital and Godrej Capital's recent market entry.

Aditya Birla Capital is poised to enter India's competitive gold loan market, announcing a phased rollout of 200-300 dedicated branches by March 2027. This initiative is part of a larger three-year plan targeting around 1,000 branches across India.
The company's expansion into gold loans is seen as a natural extension of its existing secured lending strategy. This move aligns with a broader trend of diversified non-bank lenders expanding their secured lending portfolios.
Aditya Birla Capital's entry follows closely on the heels of Tata Capital and Godrej Capital, who also recently entered the gold loan segment. The company expects the gold loan product to complement its current offerings for retail and MSME clients.