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Adidas Surges on Strong Q4 Profits & Buyback
30 Jan
Summary
- Adidas reported stronger-than-expected Q4 operating profits.
- The German brand announced a new share buyback program.
- Momentum is driven by retro sneakers and new product lines.
Adidas AG has announced stronger-than-expected operating profits for its fourth quarter. The German sportswear company reported preliminary figures of €164 million ($196 million) for the period, surpassing analyst expectations.
This robust performance contributed to the company's full-year operating profit exceeding its previously forecasted range. In conjunction with these positive results, Adidas has launched a new share buyback program.
The company aims to maintain its current momentum. This strategy is supported by the enduring popularity of its retro sneaker collections and the recent introduction of innovative running and football products. These elements are key drivers for Adidas's ongoing commercial success.
