What were Adidas's fourth-quarter financial results?

Adidas AG reported preliminary operating profits of €164 million ($196 million) for its fourth quarter, exceeding analyst expectations.

What new program did Adidas announce?

Adidas announced a new share buyback program alongside its strong fourth-quarter financial results.

How is Adidas maintaining its momentum?

Adidas is maintaining its momentum through the continued success of retro sneakers and the introduction of new running and football products.

Home / Business and Economy / Adidas Surges on Strong Q4 Profits & Buyback

Adidas Surges on Strong Q4 Profits & Buyback

30 Jan

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Summary

Adidas reported stronger-than-expected Q4 operating profits.
The German brand announced a new share buyback program.
Momentum is driven by retro sneakers and new product lines.

Adidas Surges on Strong Q4 Profits & Buyback

Adidas AG has announced stronger-than-expected operating profits for its fourth quarter. The German sportswear company reported preliminary figures of €164 million ($196 million) for the period, surpassing analyst expectations.

This robust performance contributed to the company's full-year operating profit exceeding its previously forecasted range. In conjunction with these positive results, Adidas has launched a new share buyback program.

The company aims to maintain its current momentum. This strategy is supported by the enduring popularity of its retro sneaker collections and the recent introduction of innovative running and football products. These elements are key drivers for Adidas's ongoing commercial success.

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