Abu Dhabi & Guggenheim Launch Media Fund

A significant multi-million dollar fund has been established through a strategic partnership between U.S. firm Guggenheim Brothers Media and Abu Dhabi's Ethmar International Holding. This new venture is dedicated to investing in the digital content creation space, aiming to accelerate Abu Dhabi's ambition to become a premier global hub for creative industries and forward-thinking content innovation.

The fund, led by seasoned professionals from various established media entities, will focus on supporting early-to-growth stage creator-led companies. This strategic move highlights a shift in investment from individual content projects to scalable businesses and foundational infrastructure within the creator economy. Abu Dhabi's stable capital and integrated media ecosystem make it an ideal base for this expansion.

Abu Dhabi is actively diversifying its economy and has been intensifying efforts to establish itself as a worldwide media and entertainment capital. The development of the Yas Creative Hub further solidifies this position, attracting numerous companies and reinforcing the emirate's status as one of the world's fastest-growing media markets.