What is the current revenue of Deepika Padukone's 82°E?

In FY25, 82°E reported a revenue of Rs. 14.7 crore.

How have the losses for 82°E changed?

The net losses for 82°E have significantly reduced, falling to Rs. 12.3 crore in FY25.

Why did 82°E cut its marketing spend?

82°E drastically reduced marketing expenditure to Rs. 4.4 crore from nearly Rs. 20 crore in FY24, likely due to previous efforts not yielding sustainable revenue.

Home / Business and Economy / Deepika Padukone's Skincare Brand Sees Revenue Plummet

Deepika Padukone's Skincare Brand Sees Revenue Plummet

26 Nov

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Summary

82°E revenue declined to Rs. 14.7 crore in FY25 from Rs. 21.2 crore.
Net losses reduced significantly to Rs. 12.3 crore in FY25.
Marketing expenditure was drastically cut to Rs. 4.4 crore from Rs. 20 crore.

Deepika Padukone's skincare venture, 82°E, has reported a considerable decrease in revenue for the fiscal year 2025, with earnings falling to Rs. 14.7 crore from Rs. 21.2 crore in the preceding year. This financial performance occurred despite efforts to leverage the actress's substantial social media influence.

However, the brand managed to narrow its net losses substantially. The company posted a shortfall of Rs. 12.3 crore in FY25, a marked improvement from the Rs. 23.4 crore loss recorded in FY24. This was achieved through stringent cost-cutting measures, including a sharp reduction in total expenditure and a significant pullback in marketing spend.

With marketing costs slashed from approximately Rs. 20 crore to Rs. 4.4 crore, 82°E appears to be recalibrating its strategy. Positioned in the mid-premium segment, the brand now aims to further reduce costs and intensify sales efforts to achieve profitability in a highly competitive skincare market.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.