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Student's Lash Serum Business Grows to £6 Million
21 Jul
Summary
- Business started in mother's kitchen during Covid-19 pandemic.
- E-commerce sales significantly boosted by TikTok Shop UK.
- £100,000 revenue generated from a single 12-hour live stream.
Daisy Kelly's entrepreneurial journey began during the Covid-19 pandemic, stemming from a personal habit of pulling out her own eyelashes. Unable to access beauty salons for extensions, she decided to create a lash growth serum.
In 2020, while still a student, Kelly launched Glow For It from her mother's kitchen. The business has since experienced remarkable growth, now achieving annual sales of £6 million.
TikTok Shop UK has become a pivotal platform for the company, accounting for over 40% of its sales. Kelly highlights the impact of live shopping, noting that a single 12-hour TikTok live stream generated over £100,000 in revenue, fundamentally altering the business's trajectory.
