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Ford Bronco RTR: Off-Road Thrills, Street Smarts
14 Jan
Summary
- New 2027 Bronco RTR model merges off-road and street performance.
- Positioned as an accessible step towards the high-performance Raptor.
- Expected price range between Heritage Edition and Bronco Raptor.
Ford Motor Company has announced the upcoming 2027 Bronco RTR, set to become the eighth iteration in its popular SUV lineup. This new model is engineered to deliver a compelling mix of off-road capability and on-street performance, broadening the appeal of the Bronco brand.
Slotted below the top-tier Raptor variant, the Bronco RTR shares some of its design cues and performance parts with its more extreme sibling. Ford executives described the RTR as a more accessible "gateway" to the Raptor family, suggesting it will offer a taste of high-performance driving.
While specific pricing remains undisclosed, industry projections indicate the 2027 Bronco RTR will likely fall between the Bronco Heritage Edition, starting around $51,475, and the Bronco Raptor, which approaches $80,000. This positioning aims to attract a wider range of consumers interested in performance SUVs.
