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Unilever Warns of Price Hikes Amid Iran Conflict Costs
30 Apr
Summary
- Unilever anticipates higher prices for cleaning and laundry products.
- The company faces increased costs due to the ongoing conflict.
- Emerging markets are most affected, excluding the US.

Unilever Plc is signaling potential price hikes for essential home care items, including cleaning sprays and laundry detergents, with a particular focus on emerging markets. This strategic adjustment comes as the company navigates increased operational costs stemming from the ongoing conflict in Iran.
Despite reporting better-than-expected sales and volume growth in the first quarter, fueled by strong demand for products like OMO detergent in Brazil and India, the company anticipates added costs of up to €500 million due to the global situation. The war has inflated expenses for crucial components like plastic packaging and freight.
Chief Financial Officer Srinivas Phatak described pricing as a "last resort," indicating that "small measures" would be taken to safeguard performance. While the full-year sales outlook remains unchanged for now, Unilever plans to reassess it next quarter as the Middle East conflict's impact becomes clearer. The company is actively seeking supply chain efficiencies, potentially including product reformulation, to offset these financial pressures. Notably, most affected home care products are sold in emerging markets, with the US market remaining unaffected.