Euphoria Star's Bathwater Soap Divides Fans

In a surprising move, actress Sydney Sweeney has teamed up with natural body care brand Dr. Squatch to create a unique product - a soap made with her own bathwater. The collaboration, announced in May 2025, has divided fans, with some finding the concept "weird" while others are intrigued by the "incredible" scent.

Sweeney, known for her role in the hit series Euphoria, revealed that the idea for the bathwater soap came from fan requests. "When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap," she said in an official press release.

The limited-edition "Sydney's Bathwater Bliss" soap, which features notes of pine, Douglas fir, and earthy moss, as well as Sweeney's actual bathtub scent, was met with a mixed reaction from the public. While some fans praised the creativity, others expressed discomfort, with one user commenting, "We need to look at ourselves in the mirror."

Interestingly, the news of Sweeney's collaboration comes on the heels of Dr. Squatch's recent acquisition by consumer goods giant Unilever. The $1.5 billion deal, which was officially announced in June 2025, has further thrust the natural body care brand into the spotlight.

As for Sweeney, the actress remains strategic about her business partnerships, though she has not disclosed whether she has any equity in Dr. Squatch or other brands she represents.