'Euphoria' Star Sydney Sweeney's Controversial Ads Spark Heated Debate

In the past year, 'Euphoria' actress Sydney Sweeney has found herself at the center of two major advertising controversies. Back in 2024, Sweeney fronted a campaign for the bath products company Dr. Squatch, which released a limited-edition soap infused with her 'bathwater'. The product, called Sydney's Bathwater Bliss, sold out in seconds, though the actor noted that the backlash was "mainly from the girls".

More recently, Sweeney's American Eagle jeans campaign, built around the slogan "Sydney Sweeney has great jeans", sparked an even bigger uproar online. Some users accused the ads of glorifying Sweeney's white heritage and thin physique, with some even comparing them to "Nazi propaganda". American Eagle defended the campaign, stating that it was about "the jeans. Her jeans. Her story."

The backlash over Sweeney's American Eagle ads was so intense that it even drew a response from Trump's White House. Communications manager Steven Cheung called the reaction a prime example of "cancel culture run amok". However, the actor herself has yet to publicly comment on the controversy.

As of August 2025, the debates around Sweeney's advertising campaigns continue to rage on social media, with fans and critics passionately weighing in on the issues of representation, body image, and the power of celebrity endorsements.