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Bollywood Star Aishwarya Rai Sues to Safeguard Publicity Rights
9 Sep
Summary
- Aishwarya Rai files petition in Delhi High Court
- Alleges unauthorized use of name, image, and identity
- Concerned about deceptive portrayals and obscene content

In September 2025, renowned Bollywood actress Aishwarya Rai Bachchan took legal action to safeguard her publicity and personality rights. She filed a petition in the Delhi High Court, objecting to the unauthorized use of her name, pictures, and identity across different platforms and products.
The plea highlights issues of commercial misuse, deceptive portrayals, and the online circulation of obscene, altered images of the actress. Representing Rai, Senior Advocate Sandeep Sethi informed the court that her identity was being extensively exploited for commercial gain and deceptive publicity, including websites falsely claiming to be official platforms and unauthorized merchandise featuring her name and image.
Sethi also voiced concern about the online spread of altered, sexually explicit visuals of Rai, describing this as a serious breach of her dignity and rights. The court acknowledged the gravity of the allegations and indicated a willingness to issue injunctions to stop further misuse. The case is scheduled for its next hearing on January 15, 2026.