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"Big Brother" Viewership Soars as Streaming Dominates
1 Aug
Summary
- "Big Brother" premiere week viewership up 11% year-over-year
- Show's streaming on Paramount+ up 9% year-over-year
- "Big Brother" is Paramount+'s top unscripted program and 7th most-watched overall
According to the latest data, the popular reality TV show "Big Brother" has experienced a remarkable viewership surge, bucking the industry-wide trends. In the week of its premiere on July 10th and July 13th, 2025, the show averaged 4.9 million viewers in live+7 multiplatform viewership, marking an 11% increase from the same period last year.
The show's strong performance extends to the streaming platform Paramount+, where viewership has grown by 9% year-over-year. Through the first two weeks of the season, the show has maintained a season-to-date multiplatform average of 4.8 million viewers, up 9% from the previous year's initial weeks.
Furthermore, the network reports that "Big Brother" Season 27 has reached "nearly 26 million unique viewers" across both its broadcast on CBS and streaming on Paramount+. On the streaming platform, the show has become the number one unscripted program and the seventh most-watched program overall in terms of reach and total time spent.
The success of "Big Brother" during this challenging time for the media and entertainment industry is a testament to the show's enduring appeal and the growing dominance of streaming platforms. As the industry navigates through a "season of mystery," "Big Brother" has emerged as a standout performer, captivating audiences and solidifying its position as a top-tier unscripted offering on Paramount+.
